Economic Development Points of Interest

Ponce City Market

Gather, Eat, & Shop

poncecitymarket.com

675 Ponce De Leon Ave NE, Atlanta, GA 30308

Once the headquarters for Sears, Roebuck & Co., the 2.1 million-square-foot Ponce City Market has been transformed by Jamestown Properties into a mixed-use community hub with a Food Hall hosting some of Atlanta’s best chefs, national and local retail options, Class-A office space, residential units, a weekly farmers market, and a rooftop amusement park. Securing the largest Atlanta construction loan since the recession in 2014, Ponce City Market’s redevelopment marked an in-town renaissance. Currently, Atlanta’s largest adaptive reuse project, Jamestown President, Michael Phillips, calls the project an “economic and cultural catalyst for the Old Fourth Ward neighborhood.”

Ponce City Market sits on the BeltLine’s busy Eastside Trail, offering ease of access to pedestrians and cyclists (along with a free bike valet). Ponce City Market is also home to Atlanta City Studio, an urban design pop-up that serves as an “incubator, workspace, and meeting place for residents, visitors, design professionals, and curious urbanists to connect, share ideas, as well as development plans” run by the City of Atlanta’s Department of Planning and Community Development. Jamestown CEO Matt Bronfman commented on the Studio affirming their commitment to improving the fabric of the cities they invest in and stating, “Working with the City of Atlanta has always been crucial to the success of Ponce City Market and we are excited to continue that partnership.”


FlatironCity

Spaces for Next-Gen Innovation

flatironcity.com

84 Peachtree St. NW Atlanta, GA 30303

Downtown Atlanta’s iconic Flatiron building recently underwent a $12 million renovation transforming it from a crumbling relic to next-gen office space called FlatironCity. Completed in 1897, the city’s oldest standing skyscraper now holds collaborative workspace that can be rented by the desk, suite, or floor. FlatironCity has partnered with Georgia Tech’s ATDC and the lending group ACE to provide occupants with entrepreneurship resources and they are also home to the Microsoft Innovation Center, which offers access to the latest Microsoft technology and on-site assistance from experienced tech workers.

The top floor of FlatironCity is occupied by the Women’s Entrepreneurship Initiative (WEI) incubator. This city-backed incubator currently hosts 15 women-founded companies. WEI aims to provide unprecedented access to the human, educational, and financial capital critical to empowering early stage company-building entrepreneurs, who just happen to be women. The incubator allows the 15 chosen companies to operate with no overhead costs in FlatironCity. They also provide business support services, a collaborative work environment, and access to business education and mentorship.


The BeltLine

Where Atlanta Comes Together

Beltline.org

Explore the BeltLine

The Atlanta BeltLine project has been called the “most comprehensive transportation and economic development effort ever undertaken by the City of Atlanta.” The BeltLine was conceived as a master’s thesis in Georgia Tech’s City and Regional Design program by Ryan Gravel.  The development is transforming a historic 22-mile railway corridor into a multi-use trail that connects the city’s in-town neighborhoods. The plan includes six new parks and three park expansions, a long-term goal of adding light rail, and will take about 20 years to complete. The BeltLine is part of a city-wide effort to provide transportation alternatives to driving cars and a new focus on Transit-Oriented Development (also seen in MARTA development plans).

As it develops, the neighborhoods surrounding the BeltLine have seen economic growth and renewal. In part, this was made possible through a Tax Allocation District where redevelopment expenses are funded through the promise of future incremental increases in property taxes by the new development. The BeltLine is also funded through the City of Atlanta, local, state, and federal grants, private investments, donations, and public-private partnerships. The BeltLine is made possible through two entities: Atlanta BeltLine Inc. and Atlanta BeltLine Partnership (ABP). BeltLine Inc. oversees the planning and execution, works with the city, secures public funding, and engages with the community. ABP secures private, corporate and philanthropic funds, develops programs to raise awareness, and engages with the public. According to the website, the Atlanta Beltline has had an economic impact of more than $2.4 billion dollars in private development which is six times more than the $400 million in public/private investment to date.